Real estate investing can be one of the most rewarding ways to build long-term wealth, but finding the right property is about much more than simply buying a house at a good price.

As a REALTOR® specializing in investment properties throughout Reading and the greater Berks County area, I work with investors looking at everything from rental properties and multifamily homes to fix-and-flips and value-add opportunities. One thing I tell investors all the time is this: the best investment isn't necessarily the cheapest property—it's the property that makes sense on paper and in the real world.

Reading continues to attract investors because of its relatively affordable purchase prices, established neighborhoods, rental demand and variety of housing options. Curren...